Video ads are some of the highest converting types of advertising on Amazon. Video ads aren’t available to anyone, and ads must meet very specific requirements in order to be accepted by Amazon.
In this blog, we’ll be focusing on the most popular type of video ad, which is available via Sponsored Brands. There is an alternative type of video ad available via Amazon DSP, which is a separate platform from what most Amazon sellers are using. As such, DSP video ads are not included in this post. For more on DSP, read this article.
Can You Run Video Ads on Amazon?
Absolutely! In order to do so, you need to have access to Sponsored Brands ads through Brand Registry.
If you’re not enrolled in Brand Registry, or need a 101 on getting the most out of the program, read this blog on everything you need to know about Brand Registry.
Once you have Brand Registry, you will then have access to Sponsored Brands when creating new Amazon ads.
Once you begin the process of creating a new Sponsored Brands ad, you’ll see the option to create a Sponsored Brands Video ad (SB+V).
Why Don’t I See The Option To Create Video Ads on Amazon?
If you don’t see this option, you either do not have Brand Registry or you have not tried to create a Sponsored Brands ad. Remember, video ads are a type of Sponsored Brands ad, so you’ll have to access SB to see options for SB+V.
What Should The Specs Be on My Amazon Video Ad?
As per Amazon, the requirements for Sponsored Brands Video Ads are as follows:
|
Duration |
Between 6 and 45 seconds (30 secs or less highly recommended) |
|
Dimensions |
1920 x 1080px, 1280 x 720px or 3840 x 2160px |
|
Size |
Less than 500MB |
|
Format |
.MP4 or .MOV |
|
Aspect Ratio |
16:9 |
|
Video Codec |
H.264 or H.265 |
|
Profile |
Main or Baseline |
|
Frame Rate |
23.976fps, 24fps, 25fps, 29.97fps, 29.98fps, or 30fps |
|
Bitrate |
Minimum 1 Mbps |
|
Scan Type |
Progressive |
|
Audio codec |
PCM, AAC, or MP3 |
|
Audio Format |
Stereo or mono |
|
Audio Bitrate |
Minimum 96 kbps |
|
Audio Sample Rate |
Minimum 44.1khz |
|
Letterboxing or pillarboxing |
Videos must not have black bars on any side of the video content |
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Misc: No blank or black frames at the start or end of videos. |
|
Source: Amazon Ad Specs, Sponsored Brands.
How To Get Expert Video Ads Managed For Your Brand
If you need help creating and managing successful video ads, consider working with the Entourage Management Services team. The experts at Entourage have the knowledge and experience needed to build a robust and profitable Amazon advertising strategy to meet your brand’s unique needs.
Entourage: Software to Scale Amazon Ads and Results Driven Management.
