PPC Entourage Blog

Mike Zagare

Mike Zagare
Mike Zagare Founder, PPC Entourage Michael Zagare is a serial entrepreneur, a recovering physical therapist, and the founder of PPC Entourage. Mike has an unquenchable thirst for knowledge in all things Amazon, and loves sharing that knowledge with other sellers to help them take steps towards personal and financial freedom.

Recent Posts

The 6 Basic Functions of Amazon PPC Advertising

PPC (pay-per-click) advertising is an extremely effective short-term tactic.

What Is A Product Launch on Amazon?

Sellers of every experience level will need to know the ins and outs of successfully launching a product.

How Do I Get Better Reviews on Amazon (Amazon Reviews 2021 Part 2)?

Everyone gets a bad review now and then. The best product in the world could arrive damaged through no fault of the seller, and boom. 1 Star.

How Do I Handle Bad Reviews on Amazon (Amazon Reviews 2021 Part 1)?

At some point, every seller will get bad reviews on amazon. It isn’t the end of the world, but it should definitely be taken seriously and handled[…]

Recent Updates To Amazon Sponsored Display Ads

Amazon has recently released new updates to Sponsored Display ads inside of the Advertising Console. These are useful tools that sellers can implement[…]

6 Tips To Improve Supply Chain Consistency And Lower Container Shipping Costs

The COVID -19 pandemic has caused worldwide online sales to skyrocket at an unprecedented pace as people are forced to shop online due to periodic or[…]

10 New Metrics From Amazon for Sponsored Brands Video Campaigns

Coming soon, every Amazon seller will be able to see new metrics tied to Sponsored Brand Video (SBV) campaigns that will help them to better understand[…]

6 Tips for Creating High Converting Amazon Video Ads

The competition for shopper's attention and dollars in every niche of the Amazon marketplace continues to swell exponentially with each passing day. 

5 Tips for Optimizing Bids on Amazon Sponsored Products

Creating and launching an Amazon Sponsored Products ad campaign can be relatively easy. The real trick is knowing how to optimize it to improve[…]

Amazon Advertising Budget Part 2: Allocating Budget Strategies by Ad Type

Amazon PPC advertising helps sellers to temporarily own valuable real estate on the Amazon marketplace by placing their products in front of shoppers[…]