Amazon has recently released new updates to Sponsored Display ads inside of the Advertising Console. These are useful tools that sellers can implement[…]
PPC Entourage Blog
The COVID -19 pandemic has caused worldwide online sales to skyrocket at an unprecedented pace as people are forced to shop online due to periodic or[…]
Coming soon, every Amazon seller will be able to see new metrics tied to Sponsored Brand Video (SBV) campaigns that will help them to better understand[…]
The competition for shopper's attention and dollars in every niche of the Amazon marketplace continues to swell exponentially with each passing day.
Creating and launching an Amazon Sponsored Products ad campaign can be relatively easy. The real trick is knowing how to optimize it to improve[…]
Amazon PPC advertising helps sellers to temporarily own valuable real estate on the Amazon marketplace by placing their products in front of shoppers[…]
Amazon sellers who have reached a certain level of success usually reach a “tipping point” in their advertising: they are ready to explore advertising[…]
One of the most important factors in determining the performance of an Amazon ad campaign is the amount a seller is willing to pay per advertising[…]
On August 10, 2021, Amazon announced a major update to their A-to-Z Guarantee policy that changes what is required of Amazon sellers.