PPC Entourage Blog

Mike Zagare

Mike Zagare
Mike Zagare Founder, PPC Entourage Michael Zagare is a serial entrepreneur, a recovering physical therapist, and the founder of PPC Entourage. Mike has an unquenchable thirst for knowledge in all things Amazon, and loves sharing that knowledge with other sellers to help them take steps towards personal and financial freedom.

Recent Posts

Recent Updates To Amazon Sponsored Display Ads

Amazon has recently released new updates to Sponsored Display ads inside of the Advertising Console. These are useful tools that sellers can implement[…]

6 Tips To Improve Supply Chain Consistency And Lower Container Shipping Costs

The COVID -19 pandemic has caused worldwide online sales to skyrocket at an unprecedented pace as people are forced to shop online due to periodic or[…]

10 New Metrics From Amazon for Sponsored Brands Video Campaigns

Coming soon, every Amazon seller will be able to see new metrics tied to Sponsored Brand Video (SBV) campaigns that will help them to better understand[…]

6 Tips for Creating High Converting Amazon Video Ads

The competition for shopper's attention and dollars in every niche of the Amazon marketplace continues to swell exponentially with each passing day. 

5 Tips for Optimizing Bids on Amazon Sponsored Products

Creating and launching an Amazon Sponsored Products ad campaign can be relatively easy. The real trick is knowing how to optimize it to improve[…]

Amazon Advertising Budget Part 2: Allocating Budget Strategies by Ad Type

Amazon PPC advertising helps sellers to temporarily own valuable real estate on the Amazon marketplace by placing their products in front of shoppers[…]

Which Amazon DSP Agency Is Best? (Amazon DSP Agency Comparison)

Amazon sellers who have reached a certain level of success usually reach a “tipping point” in their advertising: they are ready to explore advertising[…]

Amazon Ad Bidding Strategies Every Seller Should Know

One of the most important factors in determining the performance of an Amazon ad campaign is the amount a seller is willing to pay per advertising[…]

Amazon A-to-Z Guarantee 2021 Updates - Everything Sellers Need to Know

On August 10, 2021, Amazon announced a major update to their A-to-Z Guarantee policy that changes what is required of Amazon sellers.

Amazon Budget Part 1: Recent Budget Updates From Amazon

Why Budgets Are Important When Using Amazon Ads 

When sellers run Amazon advertising campaigns, their amazon budgets play a key role in the[…]