Creating and launching an Amazon Sponsored Products ad campaign can be relatively easy. The real trick is knowing how to optimize it to improve visibility[…]
PPC Entourage Blog
Mike Zagare
Recent Posts
Amazon PPC advertising helps sellers to temporarily own valuable real estate on the Amazon marketplace by placing their products in front of shoppers at[…]
Amazon sellers who have reached a certain level of success usually reach a “tipping point” in their advertising: they are ready to explore advertising[…]
One of the most important factors in determining the performance of an Amazon ad campaign is the amount a seller is willing to pay per advertising click.
On August 10, 2021, Amazon announced a major update to their A-to-Z Guarantee policy that changes what is required of Amazon sellers.
Why Budgets Are Important When Using Amazon Ads
When sellers run Amazon advertising campaigns, their amazon budgets play a key role in the effectiveness[…]
What are Amazon Creative Assets?
Creative assets are typically digital files that are used to build creative marketing campaigns. They are the files that[…]
As expected, Amazon has recently implemented changes to their 2021 FBA storage and fulfillment fees. As official information for all of the changes spread[…]
What are Amazon Posts?
For mid-level to advanced sellers who want to drive brand and product discovery, Amazon now offers Amazon Posts, which provide[…]
Video ads are some of the highest converting types of advertising on Amazon. Video ads aren’t available to anyone, and ads must meet very specific[…]
