Amazon has recently released new updates to Sponsored Display ads inside of the Advertising Console. These are useful tools that sellers can implement[…]
Category: Ppc Optimizations
Coming soon, every Amazon seller will be able to see new metrics tied to Sponsored Brand Video (SBV) campaigns that will help them to better understand[…]
The competition for shopper's attention and dollars in every niche of the Amazon marketplace continues to swell exponentially with each passing day.
Creating and launching an Amazon Sponsored Products ad campaign can be relatively easy. The real trick is knowing how to optimize it to improve[…]
Amazon PPC advertising helps sellers to temporarily own valuable real estate on the Amazon marketplace by placing their products in front of shoppers[…]
One of the most important factors in determining the performance of an Amazon ad campaign is the amount a seller is willing to pay per advertising[…]
What are Amazon Creative Assets?
Creative assets are typically digital files that are used to build creative marketing campaigns. They are the files[…]
What are Amazon Posts?
For mid-level to advanced sellers who want to drive brand and product discovery, Amazon now offers Amazon Posts, which provide[…]
After last year’s pandemic-related challenges, which saw Amazon postpone Prime Day to mid-October, Amazon’s annual Prime Day event returned to its[…]