Recent Updates To Amazon Sponsored Display Ads

Amazon has recently released new updates to Sponsored Display ads inside of the Advertising Console. These are useful tools that sellers can implement[…]

10 New Metrics From Amazon for Sponsored Brands Video Campaigns

Coming soon, every Amazon seller will be able to see new metrics tied to Sponsored Brand Video (SBV) campaigns that will help them to better understand[…]

6 Tips for Creating High Converting Amazon Video Ads

The competition for shopper's attention and dollars in every niche of the Amazon marketplace continues to swell exponentially with each passing day. 

5 Tips for Optimizing Bids on Amazon Sponsored Products

Creating and launching an Amazon Sponsored Products ad campaign can be relatively easy. The real trick is knowing how to optimize it to improve[…]

Amazon Advertising Budget Part 2: Allocating Budget Strategies by Ad Type

Amazon PPC advertising helps sellers to temporarily own valuable real estate on the Amazon marketplace by placing their products in front of shoppers[…]

Amazon Ad Bidding Strategies Every Seller Should Know

One of the most important factors in determining the performance of an Amazon ad campaign is the amount a seller is willing to pay per advertising[…]

How To Use Amazon Creative Assets

What are Amazon Creative Assets?

Creative assets are typically digital files that are used to build creative marketing campaigns. They are the files[…]

Are You Taking Advantage of Amazon Posts?

What are Amazon Posts?

For mid-level to advanced sellers who want to drive brand and product discovery, Amazon now offers Amazon Posts, which provide[…]

How to Take Advantage of Post Prime Day Traffic

After last year’s pandemic-related challenges, which saw Amazon postpone Prime Day to mid-October, Amazon’s annual Prime Day event returned to its[…]

11 Tips For Finding Amazon Keywords

Keywords are the lifeblood of Amazon advertising.