After last year’s pandemic-related challenges, which saw Amazon postpone Prime Day to mid-October, Amazon’s annual Prime Day event returned to its[…]
Category: Ppc Optimizations
Sometimes, it is easy for even the most experienced and creative of Amazon sellers to get stuck in a marketing rut which sees them repeating the same[…]
When it comes to advertising your products as an Amazon seller, one strategy that is often not taken full advantage of is ASIN targeting.
Revising the copy of your Amazon listings can help sellers to increase their sales and even bring a dormant product back from the dead.
In Part 1 of Amazon PPC Automatic Campaign, we discussed why this type of campaign should spearhead any seller’s overall Amazon PPC strategy. Auto[…]
It's no secret that the number of people who choose to shop primarily (or exclusively) online is increasing exponentially with each passing day.
The number of sellers and brands leveraging Amazon advertising keeps growing, not just daily, but from hour-to-hour. As the competition for consumer[…]
What is Amazon Click-Through Rate?
Click-through rates are one of the most insightful metrics that every Amazon seller should be familiar with and[…]
