7 Tips for Writing Amazon Headline Search Ads

One of the biggest hurdles to overcome for a lot of Amazon sellers is copywriting.

Amazon Ad Target Audiences Explained

Every smart Amazon seller knows that the foundation for successful advertising is knowing your target audience and how to reach them.

7 Amazon Product Targeting Strategies For 2021

When it comes to advertising your products as an Amazon seller, one strategy that is often not taken full advantage of is ASIN targeting. 

Amazon Listing Optimization Tips

Revising the copy of your Amazon listings can help sellers to increase their sales and even bring a dormant product back from the dead.

Amazon Ad Keywords

Keywords are vital for the success of every Amazon seller.

Amazon Advertising Benchmarks

Ever wonder how your Amazon PPC ad campaigns are performing when compared to other sellers? 

Amazon Ad Dayparting

Online shoppers’ habits vary greatly depending on their age, gender, interests, and daily schedules.

How to Analyze the Brand Category Benchmark & Search Term Impression Share Reports for Amazon Sponsored Brands

The Amazon marketplace grows more complex for sellers with each passing day. This has left more than a fair share of sellers scratching their heads and[…]

Amazon PPC Automatic Campaign Part 3

In Part 1 of Amazon PPC Strategy - the Automatic campaign, we looked at how sellers can data-mine Automatic campaigns for relevant keywords and insights[…]

The Ultimate Amazon Advertising Primer for 2021

It's no secret that the number of people who choose to shop primarily (or exclusively) online is increasing exponentially with each passing day.