Creating and launching an Amazon Sponsored Products ad campaign can be relatively easy. The real trick is knowing how to optimize it to improve visibility[…]
Category: Amazon Ppc
One of the most important factors in determining the performance of an Amazon ad campaign is the amount a seller is willing to pay per advertising click.
On August 10, 2021, Amazon announced a major update to their A-to-Z Guarantee policy that changes what is required of Amazon sellers.
Why Budgets Are Important When Using Amazon Ads
When sellers run Amazon advertising campaigns, their amazon budgets play a key role in the effectiveness[…]
What are Amazon Creative Assets?
Creative assets are typically digital files that are used to build creative marketing campaigns. They are the files that[…]
What are Amazon Posts?
For mid-level to advanced sellers who want to drive brand and product discovery, Amazon now offers Amazon Posts, which provide[…]
After last year’s pandemic-related challenges, which saw Amazon postpone Prime Day to mid-October, Amazon’s annual Prime Day event returned to its[…]
Sometimes, it is easy for even the most experienced and creative of Amazon sellers to get stuck in a marketing rut which sees them repeating the same[…]
Understanding how shoppers buy and lining up your Amazon ads to mirror their buying journey, can help you to increase your conversions, while laying a[…]
