Amazon sellers who are seeking to discover more about their target audiences, find new/relevant keywords to target, and increase the visibility of their[…]
Category: Amazon Ppc
When looking at the different types of Amazon ads for campaigns, sellers have a variety of ad formats (Sponsored Products, Sponsored Brands, Sponsored[…]
The number of sellers and brands leveraging Amazon advertising keeps growing, not just daily, but from hour-to-hour. As the competition for consumer[…]
What is Amazon Click-Through Rate?
Click-through rates are one of the most insightful metrics that every Amazon seller should be familiar with and[…]
From Awareness to Purchase, every phase of the Customer Buying Cycle is an opportunity to convert potential customers into buyers. Sponsored Display Ads[…]
Sponsored Display Ads can play an important role in growing a seller’s brand by re-engaging and retargeting online shoppers during different phases of[…]
There is a wealth of insightful information inside of the Brand Analytics Dashboard that Amazon sellers can use to improve the results they are getting[…]
Advertising on Amazon is an auction system.
These often-overlooked strategies are simple steps that any seller can follow on a weekly or monthly basis. Following these four tips will help to assess[…]
In Part 3 of our series on How to Optimize Your PPC Campaigns, we're going to look at Negative Match Types and how you can use them to improve your Ad[…]
