The 6 Basic Functions of Amazon PPC Advertising

PPC (pay-per-click) advertising is an extremely effective short-term tactic.

Recent Updates To Amazon Sponsored Display Ads

Amazon has recently released new updates to Sponsored Display ads inside of the Advertising Console. These are useful tools that sellers can implement[…]

10 New Metrics From Amazon for Sponsored Brands Video Campaigns

Coming soon, every Amazon seller will be able to see new metrics tied to Sponsored Brand Video (SBV) campaigns that will help them to better understand[…]

6 Tips for Creating High Converting Amazon Video Ads

The competition for shopper's attention and dollars in every niche of the Amazon marketplace continues to swell exponentially with each passing day. 

5 Tips for Optimizing Bids on Amazon Sponsored Products

Creating and launching an Amazon Sponsored Products ad campaign can be relatively easy. The real trick is knowing how to optimize it to improve[…]

Amazon Ad Bidding Strategies Every Seller Should Know

One of the most important factors in determining the performance of an Amazon ad campaign is the amount a seller is willing to pay per advertising[…]

Amazon A-to-Z Guarantee 2021 Updates - Everything Sellers Need to Know

On August 10, 2021, Amazon announced a major update to their A-to-Z Guarantee policy that changes what is required of Amazon sellers.

Amazon Budget Part 1: Recent Budget Updates From Amazon

Why Budgets Are Important When Using Amazon Ads 

When sellers run Amazon advertising campaigns, their amazon budgets play a key role in the[…]

How To Use Amazon Creative Assets

What are Amazon Creative Assets?

Creative assets are typically digital files that are used to build creative marketing campaigns. They are the files[…]

Are You Taking Advantage of Amazon Posts?

What are Amazon Posts?

For mid-level to advanced sellers who want to drive brand and product discovery, Amazon now offers Amazon Posts, which provide[…]