PPC (pay-per-click) advertising is an extremely effective short-term tactic.
Category: Amazon Ppc
Coming soon, every Amazon seller will be able to see new metrics tied to Sponsored Brand Video (SBV) campaigns that will help them to better understand[…]
The competition for shopper's attention and dollars in every niche of the Amazon marketplace continues to swell exponentially with each passing day.
Creating and launching an Amazon Sponsored Products ad campaign can be relatively easy. The real trick is knowing how to optimize it to improve[…]
One of the most important factors in determining the performance of an Amazon ad campaign is the amount a seller is willing to pay per advertising[…]
On August 10, 2021, Amazon announced a major update to their A-to-Z Guarantee policy that changes what is required of Amazon sellers.
Why Budgets Are Important When Using Amazon Ads
When sellers run Amazon advertising campaigns, their amazon budgets play a key role in the[…]
What are Amazon Creative Assets?
Creative assets are typically digital files that are used to build creative marketing campaigns. They are the files[…]