Creating and launching an Amazon Sponsored Products ad campaign can be relatively easy. The real trick is knowing how to optimize it to improve visibility[…]

Amazon PPC advertising helps sellers to temporarily own valuable real estate on the Amazon marketplace by placing their products in front of shoppers at[…]

Amazon sellers who have reached a certain level of success usually reach a “tipping point” in their advertising: they are ready to explore advertising[…]

One of the most important factors in determining the performance of an Amazon ad campaign is the amount a seller is willing to pay per advertising click.  

On August 10, 2021, Amazon announced a major update to their A-to-Z Guarantee policy that changes what is required of Amazon sellers.

Why Budgets Are Important When Using Amazon Ads 

When sellers run Amazon advertising campaigns, their amazon budgets play a key role in the effectiveness[…]

What are Amazon Creative Assets?

Creative assets are typically digital files that are used to build creative marketing campaigns. They are the files that[…]

As expected, Amazon has recently implemented changes to their 2021 FBA storage and fulfillment fees. As official information for all of the changes spread[…]

What are Amazon Posts?

For mid-level to advanced sellers who want to drive brand and product discovery, Amazon now offers Amazon Posts, which provide[…]

Video ads are some of the highest converting types of advertising on Amazon. Video ads aren’t available to anyone, and ads must meet very specific[…]