After last year’s pandemic-related challenges, which saw Amazon postpone Prime Day to mid-October, Amazon’s annual Prime Day event returned to its[…]

Amazon Brand Registry is a major step in the evolution of Amazon brands. 

Introduction

Keywords are the lifeblood of Amazon advertising.

With all of the advertising options available, it is easy for sellers to get confused as to which ads are related or may even overlap.

As sellers and brand leaders, we know that the world of Amazon sales is ever-changing. With every year, our business becomes more complex, and competition[…]

Long time Amazon sellers may reminisce about the days when the only ad type was Sponsored Products. Long gone are the simpler times of “Manual or Automatic

Sometimes, it is easy for even the most experienced and creative of Amazon sellers to get stuck in a marketing rut which sees them repeating the same[…]

Introduction

Welcome to the Amazon Advertising Data Trends Review Series for May 2021. This is a monthly blog series where we:

Understanding how shoppers buy and lining up your Amazon ads to mirror their buying journey, can help you to increase your conversions, while laying a[…]