Amazon Ad Dayparting

Online shoppers’ habits vary greatly depending on their age, gender, interests, and daily schedules.

How to Analyze the Brand Category Benchmark & Search Term Impression Share Reports for Amazon Sponsored Brands

The Amazon marketplace grows more complex for sellers with each passing day. This has left more than a fair share of sellers scratching their heads and[…]

How to Use Sponsored Display Ads to Attract Highly-Qualified Buyers, Part 1

Sponsored Display Ads can play an important role in growing a seller’s brand by re-engaging and retargeting online shoppers during different phases of[…]

Optimizing Your PPC Campaigns: 8 Building Blocks for a Strong Foundation

Optimizing your PPC campaigns starts with having a strong foundation to build upon.

Amazon Advertising Basics for Beginners

Everyday, Amazon welcomes hundreds of new sellers to its global ranks, drawn by the many benefits that the platform offers.

Three Core Fundamentals of Amazon Advertising

Successful Amazon businesses are built upon the bedrock of having a basic understanding of how Amazon advertising works and the best practices for[…]

Amazon Advertising Data Trends – August 2020

Introduction

Welcome to the start of a monthly blog series we’ve created for our PPC Entourage community. In this series we are going to:

Are You Spending Too Much on Ads? (Managing Amazon Ad Spending)

Amazon ads have the potential to bring brands to higher levels of revenue generation and visibility, but knowing how to properly manage your Amazon ad[…]

Sponsored Brands Product Targeting Case Study

The Four U’s for Crafting Sponsored Brands Headlines that Generate More Sales

In this post, I'm going to share with you the Four U's for Crafting Enticing Headlines when using Sponsored Brand Ads.