Everyday, Amazon welcomes hundreds of new sellers to its global ranks, drawn by the many benefits that the platform offers.

Successful Amazon businesses are built upon the bedrock of having a basic understanding of how Amazon advertising works and the best practices for getting[…]

Introduction

Welcome to the start of a monthly blog series we’ve created for our PPC Entourage community. In this series we are going to:

Each stage of the Customer Buying Cycle (CBC) requires a different set of Amazon advertising strategies to attract and influence online shoppers. Top[…]

With Product Targeting being available across multiple different types of Amazon ads, the question often arises as to the differences between them.

The top Amazon sellers make it a point to provide online shoppers with different interactions depending on which stage of the Customer Buying Cycle (CBC)[…]

Amazon sellers looking for a simple, free guide on Amazon advertising can now access Entourage’s Amazon Ads Playbook Series.

There are many reasons to consider having an Amazon advertising agency take over the day to day work of managing your Amazon ads.

Every Amazon seller should consider selling their products in bundles.

It may seem odd for an Amazon advertising agency to discuss reasons not to work with us - the truth is that working with an Amazon advertising management[…]