Introduction

In Part 3 of our series on How to Optimize Your PPC Campaigns, we're going to look at Negative Match Types and how you can use them to improve your Ad[…]

If you’re looking for a business analytics tool built specifically for Amazon sellers, you’ve likely considered investing in Entourage Margins. 

Many sellers new to Amazon advertising are confused about some of the best practices for targeting keywords. 

Optimizing your Amazon Advertising successfully isn't as intimidating as a lot of sellers believe it to be. Optimization simply comes down to improving[…]

Optimizing your PPC campaigns starts with having a strong foundation to build upon.

After nine strange months in the world of ecommerce and a postponement of one of the biggest sales events of the year, Amazon has finally confirmed the[…]

Visibility in organic search rankings is incredibly valuable for Amazon sellers. Organic search is the reason most choose to sell on Amazon. It’s the[…]

Using negative targeting is a powerful way to control how your budget is spent and where your ads are shown.

If you’re an Amazon seller considering working with an advertising management agency, the first things you’ll typically explore are: