Knowledge = Success

PPC Entourage's blogs and e-mail content provide educational resources and cutting edge tactics to help Amazon Sellers make more profits per click.

PPC Entourage Blog

Amazon Advertising Data Trends – October 2020

Introduction

6 Options for Determining Amazon Ad Campaign Starting Bids

Advertising on Amazon is an auction system. 

How to Use Product Reviews to Cut Your PPC Costs on Amazon

It’s the struggle all merchants face when launching new products: no matter how many clicks you pay for, barely anyone is buying. 

Which Amazon PPC Ads Should I Run to Make More Money During the Holidays?

As expected, Amazon is forecasting its biggest Q4 sales ever. The Black Friday/Cyber Monday period, through the end of the year, is traditionally a high[…]

How to Optimize Your Amazon Backend Keywords - Step-by-Step Amazon SEO Guide

What is the secret to having your Amazon product listings to show up on page one in the search results page? What backend keywords should sellers use for[…]

Why Should I Target a Search Term As A Keyword for Amazon PPC?

Finding your best converting search terms and targeting them as keywords (called “ACoS Scraping”) is a cornerstone tactic. While it is an important[…]

Amazon Storefront Formula: 15 Do’s & Don’ts

Amazon Storefronts give sellers the opportunity to set their brand apart from their competitors, allowing online shoppers to purchase from their specific[…]

4 Tips to Improve Your Amazon Advertising

These often-overlooked strategies are simple steps that any seller can follow on a weekly or monthly basis. Following these four tips will help to assess[…]

How Do I Rank For A Keyword on Amazon?

Competing for sales on Amazon means understanding how to get keyword ranking. Trying to figure out the “best way” or the “hidden secret” to keyword[…]

Scale Amazon Inventory Management With 3 Pro Techniques

Whenever‌ ‌sellers‌ ‌plan‌ ‌on‌ ‌scaling‌ ‌their‌ ‌Amazon‌ ‌orders,‌ ‌they‌ ‌always‌ ‌rely‌ ‌on‌ ‌the‌ ‌usual‌ ‌launching,‌ ‌reviews,‌ ‌and‌ ‌ranking‌[…]