Data Reveals The 7 PPC Trends Every Amazon Seller Should Be Aware of (and potentially profit from)

Black Friday and Cyber Monday are just a few weeks away! I hope each of you has taken time to do the necessary prep work to make this holiday selling[…]

The Profit Margins Rosetta Stone…How to Track Where Every Dollar is Going in Your Amazon Business

Every Amazon seller knows that in order to succeed, his or her business must generate at least 'decent' profit margins, with hopefully, the majority of[…]

Skyrocket Conversions with this Amazon PPC Strategy for 2019

Want to take your Amazon business to the next level in 2019? In this article, we walk you through the Amazon PPC strategies that we personally use to[…]

Understanding Margins for Higher Profits in Your Amazon Business

When asked the question "what is the best outcome you would desire for your Amazon business?", the overwhelming response would probably be "that it makes[…]

How to Prepare for 2019 as an Amazon Seller

2018 is almost in the books. Typically, during this time of year, most Amazon sellers are deeply immersed in wrapping up their holiday sales season, which[…]

5 Amazon A/B Testing Tips To Get The Most Out Of Your PPC Ads

Marketers traditionally use A/B testing to compare two versions of a website, and identify which version performs better. But don’t be mistaken - that’s[…]

6 Burning Questions About Amazon PPC Ads, Answered

If you’re venturing into the world of Amazon PPC ads for the first time, you’ve probably got plenty of questions on your mind. How do you figure out your[…]

How To Get More Amazon Reviews

Increase The Profitability Of Your Amazon PPC Ads

Amazon sellers who are trying to optimize their Amazon pay per click ads typically focus their efforts[…]

How to Drive Traffic to your Amazon Product Listing

Traffic to your product listing is the lifeblood of any Amazon business.

Whether you’re launching your first product, or have been an Amazon seller[…]

The 3 Phases of Campaign Optimization

Raise Profitability While Lowering Ad Spend in Sponsored Products Campaigns

At PPC Entourage, we have used Sponsored Products campaigns as an important[…]