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PPC Entourage's blogs and e-mail content provide educational resources and cutting edge tactics to help Amazon Sellers make more profits per click.

PPC Entourage Blog

Amazon Advertising Benchmarks

Ever wonder how your Amazon PPC ad campaigns are performing when compared to other sellers? 

Amazon Ad Dayparting

Online shoppers’ habits vary greatly depending on their age, gender, interests, and daily schedules.

How Do I Get My Listing at the Top of Amazon Using Sponsored Brands?

“Front and center.”

When is Amazon Prime Day 2021?

Last Update: March 10, 2021

Amazon Advertising Data Trends – February 2021

Introduction

How to Analyze the Brand Category Benchmark & Search Term Impression Share Reports for Amazon Sponsored Brands

The Amazon marketplace grows more complex for sellers with each passing day. This has left more than a fair share of sellers scratching their heads and[…]

Amazon PPC Automatic Campaign Part 3

In Part 1 of Amazon PPC Strategy - the Automatic campaign, we looked at how sellers can data-mine Automatic campaigns for relevant keywords and insights[…]

What factors affect profit margins for Amazon sellers?

Amazon sellers face a seemingly endless labyrinth of fees and surprise costs, making it sometimes feel impossible to get a clear picture of a product’s[…]

Amazon PPC Automatic Campaign Part 2

In Part 1 of Amazon PPC Automatic Campaign, we discussed why this type of campaign should spearhead any seller’s overall Amazon PPC strategy. Auto[…]

The Ultimate Amazon Advertising Primer for 2021

It's no secret that the number of people who choose to shop primarily (or exclusively) online is increasing exponentially with each passing day.