Optimizing your PPC campaigns starts with having a strong foundation to build upon.
PPC Entourage Blog
Mike Zagare
Recent Posts
After nine strange months in the world of ecommerce and a postponement of one of the biggest sales events of the year, Amazon has finally confirmed the[…]
Visibility in organic search rankings is incredibly valuable for Amazon sellers. Organic search is the reason most choose to sell on Amazon. It’s the[…]
Using negative targeting is a powerful way to control how your budget is spent and where your ads are shown.
If you’re an Amazon seller considering working with an advertising management agency, the first things you’ll typically explore are:
Everyday, Amazon welcomes hundreds of new sellers to its global ranks, drawn by the many benefits that the platform offers.
Successful Amazon businesses are built upon the bedrock of having a basic understanding of how Amazon advertising works and the best practices for getting[…]
Introduction
Welcome to the start of a monthly blog series we’ve created for our PPC Entourage community. In this series we are going to:
Each stage of the Customer Buying Cycle (CBC) requires a different set of Amazon advertising strategies to attract and influence online shoppers. Top[…]
With Product Targeting being available across multiple different types of Amazon ads, the question often arises as to the differences between them.
