PPC Entourage Blog

Mike Zagare

Mike Zagare
Mike Zagare Founder, PPC Entourage Michael Zagare is a serial entrepreneur, a recovering physical therapist, and the founder of PPC Entourage. Mike has an unquenchable thirst for knowledge in all things Amazon, and loves sharing that knowledge with other sellers to help them take steps towards personal and financial freedom.

Recent Posts

Which Amazon PPC Ads Should I Run to Make More Money During the Holidays?

As expected, Amazon is forecasting its biggest Q4 sales ever. The Black Friday/Cyber Monday period, through the end of the year, is traditionally a high[…]

Why Should I Target a Search Term As A Keyword for Amazon PPC?

Finding your best converting search terms and targeting them as keywords (called “ACoS Scraping”) is a cornerstone tactic. While it is an important[…]

Amazon Storefront Formula: 15 Do’s & Don’ts

Amazon Storefronts give sellers the opportunity to set their brand apart from their competitors, allowing online shoppers to purchase from their specific[…]

4 Tips to Improve Your Amazon Advertising

These often-overlooked strategies are simple steps that any seller can follow on a weekly or monthly basis. Following these four tips will help to assess[…]

How Do I Rank For A Keyword on Amazon?

Competing for sales on Amazon means understanding how to get keyword ranking. Trying to figure out the “best way” or the “hidden secret” to keyword[…]

Amazon Advertising Data Trends – September 2020

Introduction

Optimizing Your PPC Campaigns Part 3: Negative Match Optimizations that Eliminate Wasted Ad Spend

In Part 3 of our series on How to Optimize Your PPC Campaigns, we're going to look at Negative Match Types and how you can use them to improve your Ad[…]

How Much Does Entourage Margins Cost?

If you’re looking for a business analytics tool built specifically for Amazon sellers, you’ve likely considered investing in Entourage Margins

Can I Have The Same Keyword In Different Campaigns?

Many sellers new to Amazon advertising are confused about some of the best practices for targeting keywords

Optimizing Your PPC Campaigns Part 2: 6 Bid Optimization Strategies That Reduce Wasted Ad Spend

Optimizing your Amazon Advertising successfully isn't as intimidating as a lot of sellers believe it to be. Optimization simply comes down to improving[…]