5 Amazon PPC Optimization Strategies to Limit Wasteful Ad Spend

How to Manage Your Amazon Inventory (the secrets to less work and higher profits)

In a recent survey, when asked what aspect of their Amazon business they wanted to improve in 2020, an overwhelming number of the respondent sellers said […]

The Four U’s for Crafting Sponsored Brands Headlines that Generate More Sales

In this post, I'm going to share with you the Four U's for Crafting Enticing Headlines when using Sponsored Brand Ads.

Creating Holiday Campaigns Using Amazon Sponsored Brands

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Case Study: Placement Multiplier in Manual Amazon Campaign

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Three Key Takeaways from PPC Congress 2019

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Sponsored Display Remarketing Campaign Test Case

This test case involved the use of a Remarketing campaign technique that utilizes an Amazon Sponsored Display Ad campaign to re-engage shoppers off Amazon[…]

Strategies for Surviving the US – China Trade Wars

The U.S.-China trade war which started in 2018 is having an impact on the global economy.

5 Steps to Effectively Outsource Anything in your Amazon Business

Decrypting FBA Fees Part 2 – Strategies to Reduce Your Monthly FBA Fees

Part 1 of Decrypting FBA Fees identified all of the most prevalent fees that Amazon sellers can encounter when using Amazon FBA.