As Amazon’s rules and algorithms have changed so much over the years, there is sometimes confusion on exactly how the auction process works when setting up ads.
Duplicate keywords were once a major issue for sellers using Sponsored Products, but Amazon has made changes that are supposed to alleviate those problems. This leads many Amazon sellers to wonder…
The short answer is... No, you will only be charged once per click.
However - it is important to remember to have different bid prices for the same keyword if it exists in multiple match types in the same campaign.
Amazon has released clear guidelines on the matter, which state:
“Keywords don’t compete against each other…If you advertise the same product with the same keywords across multiple campaigns, your ads won’t perform better or worse.”
For a more detailed play by play of Amazon’s keyword guidelines, click to read our article, Amazon Keyword Targeting Best Practices.
If you find yourself feeling confused or overwhelmed by the ever-changing world of Amazon ads, consider working with the experts at Entourage Management Services. They will construct an advanced advertising strategy based on your unique goals and budgets, and handle every aspect of your day to day advertising management.
Entourage: Software to Scale Amazon Ads and Results Driven Management.