Hi Entouragers!
In this week's case study, we tested using placement multipliers in manual campaigns.
We wanted to test the concept of reducing bid prices and increasing placement modifiers within a manual campaign, in order to establish whether or not such placements would divert ad spend (and therefore impressions/clicks), away from an under-performing placement to a better performing placement.
Have an idea or request for a case study or split test? Comment and let us know!