PPC Entourage Blog

Mike Zagare

Mike Zagare
Mike Zagare Founder, PPC Entourage Michael Zagare is a serial entrepreneur, a recovering physical therapist, and the founder of PPC Entourage. Mike has an unquenchable thirst for knowledge in all things Amazon, and loves sharing that knowledge with other sellers to help them take steps towards personal and financial freedom.

Recent Posts

8 Tips to Liquidate a Product with Amazon PPC

Even the very best brands, with the brightest brand-leaders, can get it wrong. A reality for all of us is that not every product is a winner. In fact,[…]

9 Market Basket Analysis Strategies To Increase Your Amazon Sales

Truly masterful marketing is built upon a genuine understanding of your customers, and therefore your prospective customers. The road to a high ROAS is[…]

Amazon Keyword Targeting Best Practices

Today, we’re going back to basics and discussing targeting selection best practices. We’ll be reviewing Amazon’s guidelines, and highlighting some areas[…]

5 Amazon PPC Optimization Strategies to Limit Wasteful Ad Spend

Corona Variables: Simple PPC Adjustments to Protect Your Brand

Sponsored Brands Product Targeting Case Study

How to Manage Your Amazon Inventory (the secrets to less work and higher profits)

In a recent survey, when asked what aspect of their Amazon business they wanted to improve in 2020, an overwhelming number of the respondent sellers said […]

How to Compete with Amazon in 2020 (safeguard your business using these strategies)

Competing with Amazon will become a reality for many sellers in 2020 (if it hasn't already happened).

The Four U’s for Crafting Sponsored Brands Headlines that Generate More Sales

In this post, I'm going to share with you the Four U's for Crafting Enticing Headlines when using Sponsored Brand Ads.

Creating Holiday Campaigns Using Amazon Sponsored Brands

Hey Entouragers,