How to Protect Your Brand with Amazon Advertising

Taking into account the tremendous amount of work that goes into establishing, maintaining and scaling your brand on Amazon, every reasonable effort[…]

Amazon Storefront Formula: 15 Do’s & Don’ts

Amazon Storefronts give sellers the opportunity to set their brand apart from their competitors, allowing online shoppers to purchase from their[…]

Optimizing Your PPC Campaigns: 8 Building Blocks for a Strong Foundation

Optimizing your PPC campaigns starts with having a strong foundation to build upon.

5 Amazon PPC Optimization Strategies to Limit Wasteful Ad Spend

How to Manage Your Amazon Inventory (the secrets to less work and higher profits)

In a recent survey, when asked what aspect of their Amazon business they wanted to improve in 2020, an overwhelming number of the respondent sellers[…]

How to Compete with Amazon in 2020 (safeguard your business using these strategies)

Competing with Amazon will become a reality for many sellers in 2020 (if it hasn't already happened).

New Features in Amazon Sponsored Ads, November - December 2019.

Hey Everyone!

Amazon Attribution Delivers Valuable Insights to Advertisers Who Sell on Amazon

For those sellers advertising and marketing their product listings outside of Amazon, it can be challenging to measure the impact of those campaigns on[…]

Amazon Product Launch Tips with Mike Zagare and Fernando Campos


The Profit Margins Rosetta Stone…How to Track Where Every Dollar is Going in Your Amazon Business

Every Amazon seller knows that in order to succeed, his or her business must generate at least 'decent' profit margins, with hopefully, the majority of[…]